Our Vision
Support Our Planet Earth
At PURESIA, sustainability is more than a vision, it is our commitment.
We aim to reduce single-use plastics and inspire conscious choices in everyday self-care.
Healing Rituals — Powered by Nature
A journey back to yourself, naturally
PURESIA is like a gentle hug from nature, crafted with love from the purest ingredients to make your healing rituals extra special. Each product is a little bottle of nature's magic, bringing peace to both your body and mind.
Whether you're unwinding after a long day or inviting positive energy into your space, PURESIA's natural goodness helps you feel balanced, refreshed, and totally restored.
PURESIA is not just a personal care brand; it's a journey back to yourself, naturally.
Purity
We embrace the purity of nature, using only natural, sustainably sourced ingredients to craft our products.
Indonesia
Our commitment to Indonesia runs deep. We source our ingredients exclusively from the abundant natural resources of our homeland, ensuring authenticity and quality.
Sustainability
We are dedicated to eradicating single-use plastics and formulating environmentally safe products, leaving a positive impact on our planet.
Wellness
PURESIA products are thoughtfully designed to nourish both body and mind, promoting overall wellness and harmony.
Why it matters
The problem we refuse to ignore
Indonesia's shorelines carry the weight of single-use plastic. That is the reason Support Our Planet Earth exists.
We are dedicated to eradicating single-use plastics and formulating environmentally safe products — and to making the conscious choice the easy one in everyday self-care.
From waste to bottle
The journey of a bottle
Recycled plastic bottles are processed into tiny chips, then into recycled PET (rPET) particles — the material your PURESIA bottle is made from.
Commitments we can point to
Not intentions. Practices already in place across the range.
Recycled packaging
Recycled packaging across all our products, prioritising materials that can be reused or upcycled.
Refill pouches
Refill pouches for our major liquid lines — body lotion, body wash, conditioner, hand wash and shampoo — so one bottle can serve you many times over.
Plastic-free shipping
In partnership with Mattera Solutions, we ship in recycled, plastic-free materials. Bubble wrap has been replaced by biodegradable, recyclable honeycomb paper.
Container recycling
Working with Waste4Change, 360 kg of used plastic packaging has been recycled to date.
The people behind the campaign
Change is a collaboration
Support Our Planet Earth was launched in Jakarta on 11 September 2024 with the talk show Holistic Harmony: Embrace Wellness and Sustainability with PURESIA.
Founder Bruno Hasson works alongside environmental activist and educator Benedict Wermter, Raeleen Tedjadinata of eco-packaging partner Mattera Solutions, and waste-management partner Waste4Change.
Certified, tested, and free from
Vegan certified by Biorius Lab, Europe. BPOM certified and Halal in Indonesia. Free from SLS, parabens and silicones.
Vegan
Dermatologically tested
Cruelty-free
Halal
Reef-safe
Recycled packaging
Hotels, spas and lifestyle spaces
Eco-conscious amenities
We create eco-conscious amenities for Hotels, Spas, Restaurants, Gyms, Studios, and lifestyle spaces. For product details, pricing, or to request complimentary samples, we'd love to connect with you.