Puresia's Steps Toward an Eco-Friendly Future
Puresia has taken a big step toward a greener future by hosting a talk show titled Holistic Harmony: Embrace Wellness and Sustainability with Puresia.
The event introduced Puresia as a local brand committed to supporting environmental initiatives, reducing plastic pollution, and protecting the Earth.
One of the ways Puresia shows its commitment is through the launch of its natural body care line, dermatologically tested and vegan-certified by Lab Biorius in Europe. These products are not only safe for all skin types—including sensitive skin—but also designed to be eco-friendly.
During the event, Puresia showcased its body care range, including body lotion, body wash, soap bar, hand wash, shampoo, conditioner, body butter, body scrub, massage oil, and body mist. Each product comes in three signature scents: Jasmine & Ylang Ylang, Vanilla & Mint, and Coconut & Lime.
Puresia also invited several partners who share the same environmental vision. One of the special guests was Benedict Wermter (@bule_sampah), an environmental activist who educates the public through social media about the importance of keeping the environment clean.
Together with @bule_sampah, Puresia amplified the message “Support Our Planet Earth”, aiming to raise awareness about reducing single-use plastics and promoting responsibility for plastic waste.
“The most important part of protecting our planet from plastic pollution isn’t just cleaning up the environment—it’s educating people about reducing single-use plastics. Every individual must take responsibility for the plastic waste they produce, as this simple awareness is still lacking among Indonesians,” said @bule_sampah.
Puresia’s Efforts to Reduce Plastic
Puresia is taking steps to minimize plastic use by adopting recycled packaging across all products and prioritizing materials that can be reused or upcycled.
This initiative also extends to product shipping, where Puresia collaborates with Mattera Solutions to provide eco-friendly packaging made from recycled materials without using plastic. Even traditional bubble wrap has been replaced with biodegradable honeycomb wrap that’s easy to recycle.
“Packaging waste is often underestimated, yet it has a major impact on the environment—especially when it comes to waste generation and carbon footprint,” said Raeleen Tedjadinata, CEO of Mattera Solutions.
Collaboration with Waste4Change
Puresia also partners with Waste4Change to recycle empty plastic containers. So far, Puresia has successfully recycled 360 kilograms of plastic packaging through this collaboration—a tangible proof of their commitment to tackling plastic waste.
“Puresia will continue to be a local vegan brand that prioritizes environmental responsibility while offering high-quality products suitable for everyone,” said Bruno Hasson, Founder of Puresia.