Jakarta, September 11, 2024 — PURESIA kicked off a new chapter with a talk show event titled “Holistic Harmony: Embrace Wellness and Sustainability with PURESIA.” This event also marked PURESIA’s public introduction as a local brand fully committed to joining the environmental movement and protecting our planet from plastic pollution.

One of the ways we bring this commitment to life is by creating a line of body care products made from natural ingredients, dermatologically tested, and vegan-certified by Biorius Lab in Europe. This ensures that our products are not only kind to the planet but also safe for all skin types, including sensitive skin.

During the event, we introduced a complete range of products — from body lotion, body wash, and soap bars to shampoo, conditioner, and body mists. Each comes in three signature scents: Jasmine & Ylang Ylang, Vanilla & Mint, and Coconut & Lime.

We also invited partners who share our vision for a cleaner Earth. Among them was Benedict Wermter (@bule_sampah), a well-known eco-educator who inspires his followers to care more about the environment. Together, we spread our slogan “Support Our Planet Earth” and worked to raise awareness about reducing single-use plastic and taking responsibility for the waste we produce.

“The key to protecting our planet from plastic pollution isn’t just about regular clean-ups,” said @bule_sampah. “It starts from education — understanding how to reduce single-use plastics and take responsibility for our own plastic waste. This basic awareness is still lacking among many Indonesians.”

To reduce plastic waste, PURESIA uses recycled packaging across all products, prioritizing materials that can be reused or upcycled. We also apply the same principle to our shipping packaging, knowing that delivery waste is another environmental concern.

That’s why we partnered with Mattera Solutions, an eco-friendly packaging producer. All our shipping materials are made from recycled, plastic-free components. Even the bubble wrap is replaced with honeycomb paper, which is biodegradable and recyclable.

“The real danger is when people underestimate packaging waste,” said Raeleen Tedjadinata, CEO of Mattera Solutions. “Packaging and carbon footprint issues can grow into serious environmental threats if left unaddressed. Mattera fully supports brands like Puresia that take proactive steps toward sustainability. Small, consistent actions can make a big difference for a more sustainable future.”

To address empty packaging waste, PURESIA also collaborates with Waste4Change to recycle plastic packaging. So far, we’ve successfully sent 360 kg of used plastic packaging to Waste4Change — another step forward in our environmental commitment.

“PURESIA will continue to be a leading local vegan brand that prioritizes environmental responsibility while delivering high-quality products for everyone,” said Bruno Hasson, Founder of PURESIA.

But our responsibility goes beyond sustainability. Staying true to the spirit of our talk show theme, Holistic Harmony: Embrace Wellness and Sustainability, we also care deeply about wellness when developing our products.

We know that many non-vegan body care products can be harsh on the skin, especially for those with sensitivity issues. Vegan and natural-based products, on the other hand, are gentler and safer for all skin types. That’s one of the reasons why PURESIA proudly stands as a vegan brand, free from harmful chemicals such as SLS, parabens, and silicones.

Moving forward, PURESIA will continue to lead programs that align with our commitment to sustainability and create vegan products that are kind to both the planet and our bodies.